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This domain states the following, "What do we do and how." Our analyzers observed that the web site also said " BTP has been set up by professionals who have contributed towards business excellence in various capacities while working with top notch brands across the globe." The Website also stated " We are professionals with a passion to simplify and apply good practices, standards and tools, with a quest of achieving Business excellence and Compliance for our customers. BTP has been incorporated with the objective. Of providing high quality learning. Maturity enhancement and business benefits. If you as business lead." The website's header had ITIL as the most important keyword. It was followed by COBIT, Enterprise Architecture, and ITSM which isn't as ranked as highly as ITIL. The next words the site uses is IT service management. EA was also included and will not be viewed by search crawlers.